http://www.paranormalactivity-movie.com/
The film is about a young couple who move into a house and are haunted by a demonic presence, which proceeds to torture, posses, maim and kill the pair, who attempt, unsuccessfully, to seek specialist help. This film challenges the traditional convention of women being shown as helpless 'damsels in distress', as the lead female character may in fact be the biggest danger that the other characters are presented with.The website background is block black, with text boxes interlaced over the top in the centre of the page. The colour scheme of red, black and blue carries connotations of blood and enigma and danger and death and passion. The background of the text box in the centre of the page has the background image of the bedroom from the film. The image is in blue and black, and is blurred, as if from a hand-held camera. This creates enigma and a link to the audience, as many of them are likely to have taken home movies, and they will recognise the image from their own productions. This association between the film and a household object will make the movie seem more real and scary for the audience, and will draw them in as it creates enigma and their morbid curiosity will be aroused. The use of the 'home video' effect looking onto the main character's bedroom also makes it seem as though the audience is watching the film much in the same way that you would go to a friend's house and watch their movies. This creates a link between the audience and the characters, as though the characters are trusting the audience with their private lives, and the audience feels more empathetic towards the characters and wants to protect them and find out what happens to them, and so they are more likely to watch the film. The rough lines created by the 'home movie' effect that has been used also connotes violence, an underlying subliminal message which is strengthened by the blurred shadows used on the font of the title at the top of the page.
Links to social networking sites have been placed at the bottom of the page, along with the film company logos. This creates a sense of finality, in that the audience member knows that they have reached the end of the page. Merchandising adverts for the movies are also displayed on the left of the home page, and are in full view all the while the trailer is playing. This is further use of subliminal messaging, as the audience will associate these products more easily with the film, and this helps to create a desire for the audience to purchase the products so that they will feel closer to the film and the action and story line.
http://www.apple.com/trailers/sony_pictures/the_forgotten/
The film is about a woman who's son disappears, presumed dead, and her battle with against an alien who is stealing her memories of him for an experiment to get her family and her life back.The homepage of the website is dominated by the image of the DVD cover and the poster, which helps to link the film to the other products associated with it and maintains a level of continuity for the audience. The site challenges some traditional codes and conventions of websites of the same genre. Unlike other horror film websites, the colour scheme is white and blue, with the dominating colour as white, which connotes innocence, heaven, ghosts and also can connote death as it is commonly associated with the 'light at the end of the tunnel' theory when you die. The colour white can also connote cold and fragility, which echos the main plot of the film, as the aliens are experimenting to see how fragile the bond is between human parents and their children. The other colour used is blue in varying shades, which fades to gray and black and connotes death and darkness and creates enigma. The main image is one of the main character's face merged with the silhouettes of figures where her hair should be, but parts of her face are missing, and those parts of her face which are in view is washed with blue, which carries connotations of corpses. Her eyes have been left out of the image, so the audience cannot have direct eye contact to draw them into the image. As the audience are so used to seeing people with eyes, this difference not only challenges traditional horror film conventions, but also makes the image seem scarier and connotes to the audience that this movie will be physiological, rather that physical and action packed. The edges of the image are jagged and torn like ripped paper, which also shadows the main plot, and connotes to the audience that the film will involve violence. The image has also been edited so that it is grainy, and looks as though the audience is looking at it through the rain, which again follows the main plot, as her memories are washed away, and creates a link to the audience, as rain is something they experience regularly, and so it will help them to empathise with the character.
The website does conform to some codes and conventions of horror films, as the trailer is shown on the home page of the website, but it only plays when the audience member selects the correct link. As with other websites for similar film genres, the film company's logos are listed at the bottom of the page, but, unlike other similar websites, there are no links to social networking sites displayed on the page.
http://www.thefinaldestinationmovie.com/
The film is about a group of teenagers, on of which has a premonition of a disaster that will result in their deaths. The teenagers survive due to this premonition and the narrative charts their battle with death to avoid their own fates, which is ultimately lost.
This site uses Adobe Flash Player 10. Unlike many modern websites, the background is made up of a single picture of a screaming girl's face in shadow, which is interlaced over a picture of a skull. It is also an interactive site. The background is in 3D, and the shards of glass move with the mouse as the audience member navigates the site. A colour scheme of black, blue and white has been used throughout the site to maintain a level of consistency and to connote evil and fate and death, and to create a sense of enigma so that the audience will want to watch the film, though they already know what the storyline will be from the prequels and the title. The colour scheme also connotes the sensation of cold, which is loosely associated colloquially to death. However, the stereotypical background pictures of the skull and the girl's screaming face, aside from the black shadows which create a sense of enigma and impending doom, are shown in white, which commonly connotes innocence. This coupled with the fact that you can't see her eyes as they are in shadow creates an empathetic bond between the audience and the character, as the audience imagines that the girl is looking at or just past them as she screams. This creates the idea that the girl is either trying to protect the audience, or else is asking for the audience's protection. This simple yet effective marketing technique rouses the audience's morbid curiosity and creates enigma, as the audience knows that she will eventually die, but wants to know how, why and if they could have been saved in any way.
The shards of glass which feature as a motif throughout the site and the film are jagged and sharp, which connotes violence and that the characters are walking 'on the edge'. The tag line of 'Rest in Pieces' is written across the top of the page, and also moves with the glass shards, which emphasises the violence involved in breaking a window or mirror. The shards of glass could also connote a broken mirror which, as popular superstitions lead us to believe, will result in 7 years bad luck.
In keeping with the stereotypical codes and conventions of horror film websites, the trailer is shown on the home page of the site. A line of actors and producers which worked on the film is also printed along the bottom of the page, the same as the poster, which creates an instant link for the audience and creates a sense of loyalty. Links are featured to popular social networking sites, such as 'Facebook', which appeals to the younger teenage audience.
The film is about a group of teenagers, on of which has a premonition of a disaster that will result in their deaths. The teenagers survive due to this premonition and the narrative charts their battle with death to avoid their own fates, which is ultimately lost. This site uses Adobe Flash Player 10. Unlike many modern websites, the background is made up of a single picture of a screaming girl's face in shadow, which is interlaced over a picture of a skull. It is also an interactive site. The background is in 3D, and the shards of glass move with the mouse as the audience member navigates the site. A colour scheme of black, blue and white has been used throughout the site to maintain a level of consistency and to connote evil and fate and death, and to create a sense of enigma so that the audience will want to watch the film, though they already know what the storyline will be from the prequels and the title. The colour scheme also connotes the sensation of cold, which is loosely associated colloquially to death. However, the stereotypical background pictures of the skull and the girl's screaming face, aside from the black shadows which create a sense of enigma and impending doom, are shown in white, which commonly connotes innocence. This coupled with the fact that you can't see her eyes as they are in shadow creates an empathetic bond between the audience and the character, as the audience imagines that the girl is looking at or just past them as she screams. This creates the idea that the girl is either trying to protect the audience, or else is asking for the audience's protection. This simple yet effective marketing technique rouses the audience's morbid curiosity and creates enigma, as the audience knows that she will eventually die, but wants to know how, why and if they could have been saved in any way.
The shards of glass which feature as a motif throughout the site and the film are jagged and sharp, which connotes violence and that the characters are walking 'on the edge'. The tag line of 'Rest in Pieces' is written across the top of the page, and also moves with the glass shards, which emphasises the violence involved in breaking a window or mirror. The shards of glass could also connote a broken mirror which, as popular superstitions lead us to believe, will result in 7 years bad luck.
In keeping with the stereotypical codes and conventions of horror film websites, the trailer is shown on the home page of the site. A line of actors and producers which worked on the film is also printed along the bottom of the page, the same as the poster, which creates an instant link for the audience and creates a sense of loyalty. Links are featured to popular social networking sites, such as 'Facebook', which appeals to the younger teenage audience.
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